The Salon Of
World Class Care
We are a well accredited beauty salon with an exceptional reputation based on outstanding care
A New
Confidence
Whether your concern relates to making your lips full of love, glazed in your favorite rosé lipstick. Whether the canvas of your body is in an ill state, countless bumps and bruises that you cannot account for, or if your body is not a reflection of who you are.
A team of highly trained specialists with extensive knowledge in the field of all things aesthetics is in your hands.
Leading The Future With Aesthetics
Excellence
Be Permanently Beautiful is located in the heart of Birmingham West Midlands. We are renowned for providing a wide range of cosmetic and medical treatment including dermatology and injectable procedures.
We are based in Be Permanently beautiful Salon, Walmley. We specialise in Academy Training, Cosmetic & Personal Care, Anti Wrinkle, Various types of facials, among others.
At Be Permanently Beautiful, we pride ourselves on offering expert-level aesthetic and beauty treatments, grounded in over a decade of experience and professional excellence. Led by April Wellington, a seasoned beauty professional with an impressive career spanning roles at Dior and Yves Saint Laurent Beauty, our mission is to combine artistry, science, and passion to bring out the best in every client.
April’s journey in the beauty industry has been shaped by her commitment to continuous learning and innovation. As a certified practitioner with CPD-accredited qualifications in advanced techniques such as Botox, fillers, microblading, and PDO threads, she brings a wealth of expertise to every treatment. These credentials, combined with her hands-on experience managing teams for luxury brands, ensure every service we provide is delivered with precision, care, and professionalism.
State Of The Art Clinic With An Industry Veteran
Our clinic was founded in 2016 by our renowned April Wellington, best known for her work in the area of aesthetics and training.
Gaining great insight with experience working with major product houses like YSL as a make-up artist and account manager. During the time with YSL she became involved in team training; a change of direction lead her 2 passions, training and make up. Since, April has attended many advanced training courses to increase her knowledge and skills and she previously carried out BCI Training.
Today we lead the field and continue to improve our work quality and output.
!["Hands-on aesthetics training at Birmingham Name] in Birmingham – Students practicing advanced dermal filler and anti-wrinkle injection techniques under expert supervision."](https://images.squarespace-cdn.com/content/v1/6724bce22291ee1d7c188b5b/31c743ec-74f7-4d63-8aa3-dd04c6d1259b/image+%283%29.png)
Best in class facilities located in the heart of Birmingham
You can finally say goodbye to hours of applying make ups and contours. It is as easy as clicking just 1 button.
All of our treatments take place at our prestigious premise. Our priority is you, your comfort and the quality of care we provide.
We were founded in 2016 by our renowned April Wellington best known for her work in the area of skin health and non surgical aesthetics.